Safety in the strategic decision

Coca Cola Hellenic Bottling Company (CCHBC), located in Athens, is Europe's largest bottling facility for products of the Coca-Cola Company. The scope of services provided by CCHBC covers production, filling and distribution of more than 600 items. Active in 28 countries, the company supplies over 550 million customers with non-alcoholic drinks and generated revenue of € 5.6 billion in 2006.

Project challenges

Coca Cola Beverages Austria is the Austrian office, whose HQ in Vienna is also home to the main production site. 40,000 trade and catering customers, as well as 24,000 refrigerated vending machines throughout the country are supplied via an elaborate distribution network. Limited expansion options at the Vienna location, company growth forecasts and high distribution costs meant a new logistics strategy was needed.

io-consultants' task was to investigate the entire distribution network, as well as the warehouse and production sites for optimisation potential and future sustainability. The main goals here were to significantly increase efficiency, while clearly reducing logistics costs. The new strategy proposes expansion and automation of the Vienna site. A trend toward increasing use of cross-dock stations and service providers can be observed throughout the country.

Strategy for distribution network

Logistics planning

Vienna, Austria

Customer value

Thanks to the integrative planning of distribution network and site expansion, it was possible to provide a well-founded recommendation for the new strategy. In an iterative process, the concepts were specified for the network and site expansion, and the results improved. On this basis, it was possible for io-consultants to provide the management with a well-founded recommendation: a redesigned, future-proof distribution network with a physically extended, technically modernised Vienna site. This solution was chosen. It offers a return on investment in less than 4 years.

Please contact us 

Dietmar Berger Partner Phone: +49 (0) 62 21 / 379-144